Campaign Kit organizer guide

One message. Every voice.

You write the words once. Your team, speakers, sponsors and attendees share them in one tap. This guide covers everything you need to run a share kit, from your first five minutes to reporting results to your boss or your sponsors.

French version: Guide de l'organisateur.

The words we use

1. Your first kit in five minutes

You need three things: the name and date of your event, the link you want people to click (tickets, registration, a landing page), and one or two visuals. If you have none of the words yet, that's fine. Step 3 covers it.

Minute 0 to 1: sign up and set your brand.

1. Create your account and give your organization a name.
2. Upload your logo. Campaign Kit picks your brand colors from it. Change them if they're off.
3. Name your first campaign: event name, dates, place, and the main link.

Minute 1 to 3: write the posts. Pick the start that fits what you already have:

• Paste a doc. You already wrote captions in Google Docs or Word. Paste them and Campaign Kit sorts them by platform and length (see section 2).
• Draft with AI. Paste a short description of the event (a few sentences is enough). Campaign Kit drafts captions for each platform in short, medium and long, plus opening lines and hashtags. Every draft waits for you; nothing goes live until you keep it.
• Start blank. The editor opens on LinkedIn, Medium. Write one good post there. Then use Fill the gaps to get the other platforms drafted from it.

In the Captions tab you'll see a grid: platforms down the side (Instagram, LinkedIn, Facebook, X, Threads, WhatsApp, Email, SMS) and Short, Medium, Long across. A check means ready. An orange outline means over the limit. The ring at the top right tells you how ready the kit is.

Two small tokens do a lot of work in a caption:

• {{link}} drops in your tracked link, so every click is counted.
• {{hashtags}} drops in the kit's hashtags.

The counter under each caption shows the length as posted, with the link and hashtags included. If you leave {{link}} out, Campaign Kit warns you before you publish, because that post won't bring any countable clicks.

Minute 3 to 4: add visuals. Open Visuals and drop in your feed and story images (JPG, PNG or WebP, up to 10 MB). Campaign Kit reads the shape (square, portrait, story, wide) and pairs feed and story versions. Type a short alt text for each one, so people using screen readers know what it shows.

Minute 4 to 5: check and publish.

1. Look at the phone on the right. Post preview shows how the post will look on the platform. Kit page shows what sharers will see.
2. Click Publish. The check lists anything missing (an empty platform, a caption without a link). Fix it or publish anyway; it's your call.
3. The success screen gives you the kit link, a Copy link button and a QR code for slides and the venue screen.

Send the link to your people. That's it. They're three taps from posting.

Editing after you publish. Changes to a live kit are saved as you type but stay private until you click Publish changes. Use Preview draft to send a colleague a private link to your unpublished edits.

2. Import a caption doc you already have

Most teams already wrote the captions somewhere. Don't retype them.

1. Go to Import, choose Text from a doc, and paste (or Choose a file).
2. Use plain headings so Campaign Kit knows where each caption goes:

Kit: Founders' Breakfast

LinkedIn – Short
Breakfast with founders a few steps ahead of you. Mon May 10, 7:30 am.
https://tickets.clairvue.example/launchpad-week

LinkedIn – Medium
Scaling is mostly about letting go. ...

Instagram (long)
...

SMS V2
...

Hooks
Five founders. One honest breakfast.
What would you delegate first?

Hashtags
#LaunchpadWeek #Founders

• Kit: name starts a new kit. One paste can create several kits.
• Platform and length can be written as "LinkedIn – Medium", "LinkedIn (medium)" or similar. SMS uses V1, V2, V3.
• Lines under Hooks become opening lines. Lines under Hashtags become the kit's hashtags.
• URLs are found automatically and turned into tracked links.

3. Click Preview import. The review step shows every kit, every caption in its slot, and anything we guessed (for example a date we read from the text). Fix what you need.
4. Click Import. Empty slots are highlighted; fill them by hand or with Fill the gaps.

Not sure about the format? Click Try the example to load a sample and see how it splits.

Moving from an old caption page. If your team already had a caption library page (an HTML page with the captions inside it), choose Caption page (HTML or JSON) and paste or upload it. Events become kits, platforms and lengths map one to one, and visuals are copied over.

3. Personal links for partners

A shared kit link tells you how many people shared. A personal link tells you who. Use them for speakers, sponsors, exhibitors and board members: the people you'll want to thank, or report on.

1. Go to Sharers (or click Create personal links for partners on the publish screen).
2. Pick what they're sharing as: Speaker, Sponsor, Exhibitor, Team, Attendee.
3. Paste a list, one person per line: Name, Title, Company. Title and company are optional.

Léa Tremblay, Founder, Brightline Studio
Jonah Reyes, Partnerships lead
Greenway Run Club

4. Click Create link. Each person gets their own link. Copy them into your partner emails.

When a speaker opens their link, the page already knows their role and their name fills in on the personal card. Every copy, share and click is credited to them in Analytics → Top sharers. They still need no account.

Tip: send personal links in the same email as the speaker logistics. "Here's your room, here's your time, and here's your share kit: it takes 30 seconds."

4. Personal cards (badge templates)

Speakers and sponsors share their face, not a caption. A personal card gives them an "I'm speaking" visual with their name and photo, laid out in your event's style.

1. Open a kit and go to Personal card, then New card.
2. Pick a starting point: I'm attending, I'm speaking, Proud sponsor, and more. Rename it if you like.
3. Choose who it's Offered to (Attendees, Speakers, Sponsors, Team...).
4. Pick a layout:
   • Photo circle: the person's photo in a circle, with name, title and company. Best for speakers.
   • Name banner: a bold name band across your artwork. Best for attendees and team.
   • Logo poster: your logo and the partner's logo together. Best for sponsors and exhibitors.
5. Pick a size: Square 1080 × 1080 (feeds) or Portrait 1080 × 1350 (Instagram and LinkedIn mobile).
6. Upload a background: your event artwork, 1080 px or larger. We place the photo and name on top. Until you add one, the card uses your brand colors.

On the kit page, sharers type their name, title and company, add a photo, and download or share the card. The card is drawn on their phone. Their photo never leaves their device, so you never handle anyone's headshot.

Good backgrounds leave calm space where the photo and name go. Avoid busy detail in the middle third.

5. Reading your analytics

Open Analytics. Pick 7, 14 or 30 days and one campaign or all of them.

Below that:

• Shares and clicks by day, as a chart or a table.
• By platform: where people chose to post.
• By role: shares by the role sharers picked ("Didn't pick" means they never chose one).
• Kits: views, shares and clicks per kit.
• Top sharers: who drove the most shares and clicks. This fills in when you use personal links, or when sharers type their name on the page.

How to read it honestly:

• Clicks per share is your best quality signal. Lots of shares and few clicks usually means people copied but didn't post, or the link wasn't in the caption.
• A spike right after you send the kit email is normal. A second spike the day before the event is the one to plan for: send a reminder.
• Tracked links add UTM tags (utm_source = the platform, utm_medium=social, utm_campaign = your campaign), so your ticketing or web analytics can show what happened after the click.

Export CSV (top right) gives you the raw numbers for your report or your monthly client deck.

6. Agency workspaces

Running several brands? Give each client its own workspace: its own logo, colors, hashtags, kits and analytics.

1. Click the workspace name at the top left to open the switcher (or press ⌘K to find one by name).
2. Click New client workspace, then set the client's name, logo and colors.
3. Switch between clients from the same menu. Each kit page carries that client's brand, never yours.

Inviting people (Team):

• Owner: everything, including billing and closing the account.
• Admin: manages the team, workspaces and settings.
• Editor: creates and publishes kits.
• Viewer: sees kits and analytics, read only. Give your client a Viewer seat so they can check results any time.

Invite links can be copied and sent however you like. Monthly reporting: filter Analytics by the client's campaign and export the CSV.

7. Writing captions that get posted

People post what sounds like them. Write in the first person, as the sharer ("I'm speaking at...", "Our team will be at..."), not as the organizer. Then tune each platform:

More tips:

• Write the opening lines first. Three or four strong first lines give sharers choice and make every caption feel less copied.
• Use role lines. In Your lines, add one line per role: "I'm speaking on Day 2", "Proud to sponsor", "Our team will be at booth 14". The kit page puts the right one first for each sharer.
• Leave a blank for them. Personal lines with brackets, like I'm going because [your reason], open with the bracket selected so sharers type straight into it.
• One link per post. Use {{link}} once. More links means fewer clicks.
• Write French, don't translate it. If your audience is bilingual, write both. Use Fill the gaps to draft the FR from the EN, then read it out loud and fix what doesn't sound like you.
• Short wins. If you only have time for one length per platform, write Medium for LinkedIn and Short everywhere else.

8. Good to know

• Who can find a kit page. In Details → Who can find it, choose Anyone with the link (the default: search engines skip it) or Public, in search. You can also Require a password for partner-only kits. It's a light gate, not a vault: don't put anything secret in a kit.
• Kit pages stay live. We never take a live kit page down because of a billing issue.
• The beta is free. During the beta every workspace gets the full feature set at no charge. We'll give you plenty of notice before billing starts.
• Help. Write to hello@getcampaignkit.com. We read everything.